Using ChatGPT for Content Writing: A Step-by-Step Guide

You’ve likely heard of Open AI’s ChatGPT, the natural language processing chatbot that’s capable of generating human-like text. With 25 million daily site visitors, ChatGPT has grown exponentially in popularity since its launch, which is not surprising considering its vast capabilities.

One task in particular that ChatGPT is being used for is content writing. There are many ways ChatGPT can be used to create written content; this guide aims to offer you an effective content creation process. Keep reading to learn more.

6 Steps to Creating Content With ChatGPT

Through much trial and error at The Dental SEO Experts, we’ve developed an effective ChatGPT content creation process aimed at SEO-focused articles. However refined this process and impressive ChatGPT may be, remember, it cannot replace the creativity and contextual understanding of a human writer.

Generate Article Topic

First, you’ll need to generate an article topic and idea unless, of course, you already have one in mind. If that’s the case, then use this stage as an opportunity to generate a strong article title. For example, if we ask ChatGPT to create five article titles about “dental marketing services,” it returns:

• "4 Effective Dental Marketing Strategies to Grow Your Practice"
• "The Benefits of Outsourcing Your Dental Marketing Services"
• "Maximizing Your Online Presence: A Guide to Dental Marketing in the Digital Age"
• "Attracting New Patients: How Dental Marketing Can Help You Stand Out"
• "Dental Marketing Metrics That Matter: How to Measure Success and ROI"

Each title gives you a topic to work with. For the purposes of this guide, we’re going to use “4 Effective Dental Marketing Strategies to Grow Your Practice" as our continuing example.

Generate Keywords

In order to help your article appear highly in search results, and therefore reach more potential patients, it needs to be keyword optimized. Traditionally, this takes a lot of research and analysis to select the most effective keywords. Now, however, you can ask ChatGPT to generate relevant keywords and search phrases.

When ChatGPT is asked to generate a primary keyword and five secondary keywords to use in an article titled "4 Effective Dental Marketing Strategies to Grow Your Practice," it returns:

Primary Keyword: Dental Marketing Strategies

Secondary Keywords:

• Dental Practice Growth
• Patient Acquisition
• Online Marketing for Dentists
• Local SEO for Dental Practices
• Social Media Marketing for Dentists

A rudimentary search of the primary keyword on Ahrefs Keyword Generator reveals that “Dental Marketing Strategies” has a search volume (SV) of 200 and a difficulty of 10. This makes it an attractive keyword to go after, as it will be easy to beat competitors in search rankings while being seen by many interested web users.

Alternatively, you can swap steps one and two, generating keywords first, then creating an article title and subsequent post around your keywords.

Related Article: Why Keyword Research Is the Backbone of SEO

Generate Article Outline

The next step is to take your article title and keywords and ask ChatGPT to generate an outline for you. After asking ChatGPT to generate an outline for an article titled "4 Effective Dental Marketing Strategies to Grow Your Practice," using the keyword "Dental Marketing Strategies" at least once in the subheadings, it returned the following:

As you can see, ChatGPT offers a point-by-point explanation as to what should be included in each section of the article. However, the platform has misunderstood the use of keywords in article subheadings and instead included the primary keyword in its explanations of the sections.

1. Generate Article Body With Keywords

   Once you have an article outline, you then feed each section back to ChatGPT to generate the article body text.
   For example, when asking ChatGPT to write two paragraphs for this section:

   1. Introduction
      • Brief explanation of the importance of dental marketing strategies for growing a dental practice
      • Overview of the 4 strategies that will be covered in the article

   ChatGPT returns:

   In today's digital age, dental practices need to have a strong online presence and a well-thought-out marketing strategy in place to grow their patient base and stand out in a crowded market. This is where dental marketing strategies come into play. Implementing effective marketing strategies can help you attract new patients, retain existing ones, and ultimately grow your practice.

   In this article, we will discuss four dental marketing strategies that can help you achieve your practice growth goals. These strategies are optimized local SEO, leveraging social media, email marketing, and referral programs. By incorporating these dental marketing strategies into your practice's overall marketing plan, you can build a strong online presence, create brand awareness, and attract and retain patients who are looking for the dental services you provide.

   Of course, these two paragraphs aren’t perfect. In fact, for an introduction, this is a little long. So, let’s ask ChatGPT to rewrite these paragraphs more concisely.

   Dental practices need a strong online presence and effective marketing strategy to stand out in a crowded market. Implementing dental marketing strategies can attract and retain patients, and grow the practice.

   This article covers four dental marketing strategies: optimized local SEO, social media, email marketing, and referrals. Incorporating these strategies into the overall marketing plan builds a strong online presence, creates brand awareness, and attracts patients seeking dental services.

   This is a much shorter and more readable introduction. Often, when generating text with ChatGPT, you will need to regenerate answers a few times to get what you need.

2. Proofread and Edit

   Once you’ve generated your article using ChatGPT, like any article, it’ll require proofreading and editing. You should make sure to remove any obviously robotic phrases and misnomers to ensure a quality and readable article. While you check for content quality, you can lean on several tools to help identify spelling and grammatical mistakes.
   For example, Grammarly has a robust free version that is excellent at spotting basic errors; its paid version is much more advanced, however. You might also consider using ProWritingAid, Grammarly’s closest competitor with a slightly lower price tag. Otherwise, get a friend to read through and point out any obvious mistakes.

3. Generate Metadata

   Finally, when it comes to publishing your article, you’ll need some metadata to ensure that it appears highly in search engines and entices web users. Metadata, such as meta-title and meta-description, is the information that appears in search engines when users search for a term that relates to your article.
   Let’s ask ChatGPT to generate metadata for our article, "4 Effective Dental Marketing Strategies to Grow Your Practice.”

   Title: 4 Effective Dental Marketing Strategies to Grow Your Practice
   Description: Learn four effective dental marketing strategies to help your practice grow, including optimized local SEO, social media marketing, email marketing, and referral programs.
   Keywords: Dental marketing strategies, local SEO, social media marketing, email marketing, referral programs.

   Now, you have a complete article, generated with ChatGPT.

Content Marketing From The Dental SEO Experts

Sure, ChatGPT articles are excellent for what they are – swiftly generated artificial content, but why have quick low-quality articles when you can have high quality content written by The Dental SEO Experts? Schedule a free consultation with us today to learn more about what we can offer you.