The Problem
Our client approached us, requiring a dynamic marketing website for use in the Korean tourism industry. It needed an intelligent algorithm that recommended users' content based on their interests and behaviors, much like a social media platform. Additionally, the website needed to be well-positioned for PPC advertising campaigns.
Our Solution
Using our expertise in Machine Learning (ML) and Artificial Intelligence (AI), we were able to build KTO, a website that matched their requirements. This included building an algorithm that effectively recommends content and optimizing the site’s structure and metadata for use in marketing.
What We Did
We build a landing page specifically for KTO's PPC marketing campaigns. It gives them a hub in which to direct new users ascertained through their promotional efforts. This microsite was capable of hosting multiple pages dedicated to Korean life, meaning KTO could direct different uses to the most relevant places.
To satisfy KTOs requirement for dynamic content, we developed an intelligent Machine Learning (ML) engine that helped connect users with the most appealing content. This engine analyzed user behavior and provided content recommendations as a result. Its goal was to enable KTO to hit critical Key Performance Indicators (KPIs), such as increased Click-Through-Rate (CTR).
To manage the content uploaded to the site and make manual changes, the KTO team required an admin portal. We created this portal to allow them to easily make modifications and view user data.
Client Success Stories
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See AllAquila Bernard
Coach
Their customer service is excellent — they’re incredibly accessible and available, which I appreciate. Furthermore, they have enough experience and bandwidth to fulfill all my needs. They’re one of the best vendors I’ve worked with.
Oscar Martinez
Project Manager
Idea Maker's portfolio is what drew us in. Their design style was in alignment with what we were after. We had initial consultations with 3 companies that we had narrowed it down to. Once we had our initial meeting with Tom at Idea Maker we knew we had the right choice to make. Their communication style works well for us.
JR Krebs
Project Lead, Legal Company
I have never had a site like this built before. I felt that Idea Maker and Tom had built numerous sites like this, and they were pros.
Ryan Beachum
Founder & CEO, HelloVacay
This is a boutique development firm where the Founder is directly involved with the project and the primary contact. This is unlike many development firms where you are simply handed off to developers that are not stakeholders. This is an important distinction that results in much better project accountability.
John Larkin
CEO, Advance CPE
The way they understand the requirements we present to them is fairly solid. Both in terms of bringing their own interpretation in nailing the requirements and their design sense. By the time we launched, I had gotten significantly more value from our collaboration than what we had discussed in the original specs.
Brennan Lodge
Founder, BLodgic LLC
Idea Maker is distinguished for their personalized collaboration and white glove services. The team is dependable and reliable, sticking to the project's plan, offering feedback, and pushing back on the right things.
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